Creator platform revenue calculator
Compare what you keep on a tenant platform like OnlyFans with what you would net on your own subscription site — and find the subscriber retention you need for moving to pay off.
Your numbers
Illustrative only: monthly figures before taxes, refunds, and subscriber growth or churn. Defaults are examples, not quotes.
How the calculator works
On a tenant platform you keep your gross subscription revenue minus the platform fee. On your own site you keep the revenue from the subscribers who follow you, at the price you set, minus payment processing and your monthly platform costs. The break-even figures show the retention — or the price — at which both options earn the same.
Fees alone rarely justify a move: saving a 20% platform fee is largely offset by higher payment processing and any subscribers you lose along the way. Owned platforms win on what tenant platforms restrict — pricing and bundles, direct access to your subscriber list, lower churn, and not having your income depend on another company's policies.
- Gross revenue = paying subscribers × monthly price.
- Tenant net = gross revenue × (1 − platform fee).
- Owned net = subscribers who move × your own-site price × (1 − processing) − monthly platform costs.
Retention is the number that decides the outcome. Planning the move — announcing early, overlapping both platforms, and carrying over your content and billing cleanly — is what protects it. Our guide on how to move your fans from OnlyFans to your own website covers that playbook, and OnlyFans vs your own website walks through the economics in depth.
Frequently asked questions
How much does OnlyFans take from creators?
OnlyFans takes a 20% platform fee on creator earnings, so creators keep 80% of gross revenue before their own taxes and costs.
Do creators make more on their own website than on OnlyFans?
Often, but not automatically. An owned site removes the platform fee, but you pay payment processing and platform costs yourself, and not every subscriber follows you when you move. The calculator shows the subscriber retention you need for an owned site to out-earn a tenant platform.
What is the break-even retention rate?
It is the share of your current paying subscribers who must move with you for your own site to match what you net on the tenant platform. If you expect to keep more subscribers than that, owning your platform earns more.
What costs should I include for my own platform?
Include payment processing (high-risk merchant accounts usually charge more than standard card processing — use the rate you are quoted), hosting and software, and any moderation, support, or compliance costs you pay monthly.