| Tenant platform (e.g. OnlyFans) | Your own site with Highlife | |
|---|---|---|
| Who owns the subscriber relationship | The platform | You |
| Pricing and bundles | Within the platform's options | Set by you: tiers, bundles, annual plans, upsells |
| Branding | Your profile inside their brand | Your brand, your domain, your design |
| Platform fee | OnlyFans takes 20% of earnings | No marketplace cut; you pay processing and running costs |
| Exposure to policy changes | High: rules can change overnight | Lower: you control the storefront |
| Built-in marketplace discovery | Some, depending on the platform | You drive traffic; we provide the tools |
Own the subscriber relationship
On a tenant platform, the platform owns the customer. On your own site you hold the subscriber relationship, the payment relationship, and the data.